Launch Your Chapter Two
Are you ready to consciously uncouple from your traditional career & build a purpose-driven one instead?
Join, Julie Fedele who has spent 20 years launching new revenue across purpose-driven businesses in both the corporate and start-up world - now she is bringing those skills to women who are looking to launch their next career chapter and build a purpose-led business that lights their soul on fire.
Learn from Julie’s firsthand experience building her own Chapter Two.
February to May, 2024
Calling in emerging purpose-led women looking to take their next step.
Chapter Two is a 4-month business launch-pad for emerging purpose-led solopreneurs - whether you’re in corporate, a consultant, a creative, or a coach looking to write your next career chapter; you are pulled to have a deeper connection to what lights you up and be supported by a community of like-minded people
Be the Author Of Your Story.
Here's the reality we don't talk about enough: if you don’t write your own Chapter Two, society will write it for you, and trust me, it won't be a bestseller.
You want to create a legacy that’s not confined to your corporate accomplishments and have a drive to launch a service-led business, start consulting, monestise your creative passion project and you have no idea where to start.
And that is what Julie is offering in the Chapter Two programme - a step-by-step actionable plan to support you in building out your next career chapter, that feels aligned and serves your people, the planet, and is profitable.
Launch your next chapter that gives you flexibility, freedom & choice
You've reached a point in your career, but there's an inkling inside that whispers, "There's more to life..."
The desire to keep achieving is there, but so is the craving for less grind and more enjoyment.
You want to create a legacy that’s not confined to your corporate accomplishments and have a drive to launch a service business, start consulting, monestise your creative passion project and you have no idea where to start.
The thought of burning everything down and starting from scratch is as appealing as a root canal. You simply want a fresh perspective to make the most of what you've already built & the experience you already have so that you can continue enjoying life, creativity, impact and leadership in a new way.
Learn from Julie, who has spent the last 5 years testing, learning, and iterating her own Chapter Two.
Julie is living proof that you get to decide and design your Chapter Two and it doesn’t need to look like anyone else’s.
She has climbed the same ladder, faced the same questions, and found her answers.
Julie found her own balance between corporate success, entrepreneurship, creative pursuits, and personal fulfillment – and she is here to support you in doing the same.
Julie has 20 years of experience in both Corporate and European Tech start-up unicorns across the Healthtech and Climatetech space. She has held executive positions in Corporate Strategy, Vice President roles in Private Equity, and Start-Up operator roles as the Chief Product & Marketing Officer at a high-growth sustainability start up.
In 2012, she launched her own start-up called Popping Up with the purpose of reinvigorating the Melbourne high streets and helping online retailers go from clicks to bricks through brand store activations.
Although this business failed, Julie learned valuable lessons about the Founder mindset, creating a brand, and building sustainable & complex business models in different markets.
This led to Julie being an active mentor to start-ups in both the social entrepreneurship space as well as being a venture partner for well-known Venture Builders, such as Antler. She actively invests in FemTech and Mental Health Tech businesses across Europe.
Julie holds an MBA from the University of NSW, and certifications in Neuroscience for Business from Sloane Business School, Product Management, Coaching, Human Design for Indiviuals and Human Design for Business Transformation.
ENVISIONING THE NEW WORLD OF WORK
It’s time to get off the corporate ladder and weave a lattice of opportunities instead.
Now more than ever is the time for you to start building your own Chapter Two.
And you can, you can do it.
With the right energy, mindset, and tested strategies - it is possible for you.
A step-by-step process to launch your Chapter Two and stay accountable.
It can be tempting to say you will do it on your own, save money, and build your own plan. But in reality, the hardest part is knowing where to start, what to do first and what tools, tips, and tricks you can use.
Learn from someone who has not only been launching new businesses for corporate and start ups for 20 years but also built her own Chapter Two over the past 5 years.
Leverage unconventional tools like Human Design to build an energetically aligned business that you want to show up for.
We could have all the tools in the world but if our mindsets are muddy and we have a programmed set of limiting beliefs running in the background - it is near impossible to make progress towards living your dream reality.
What sets Chapter Two apart from ‘normal’ business launch pad programmes is that first and foremost it is rooted in unconventional tools like Human Design. This supports you in understanding where you are conditioned, how to make aligned decisions, and assessing which opportunities are right for you to pursue all the while executing against an aligned strategy that you will want to show up for.
Launch your Chapter Two
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90 min 121 with Julie to take a deep dive into your unique human design blueprint, understand your natural energy flow, how to make aligned decisions, and choose the right opportunities for you.
(private one to one session + 45+ bespoke personal human design report)
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Using the insights gained from your Human Design analysis, we go deeper as a group and do some personal archeology to find your unique edge: here we will identify your core skills, assets and monetisable skills to serve your people.
(group call & templates provided)
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Leveraging Your Unique Edge insights, you will clearly articulate who you are serving, understand who your people are, and why they need you to uniquely deliver these services to them.
(group call & templates provided, research techniques will be covered)
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Underpinning every business Julie has supported to launch is an aligned business strategy. This document helps you understand the market you are serving (where to play), the business model you will launch (how to win), and the revenue streams you will go after (Aligned Execution).
(group call & template provided)
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Understand market pricing and the value you offer to profitably price your services.
(group call & template provided, research guidance provided)
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Build out your brand strategy which outlines how to present and promote your business in a way that is authentic to your values and appealing to your target audience. Julie will be leveraging branding templates she has used in the past the launch new brands for start-ups.
(group call & templates provided, mini online audits conducted)
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Using complex free strategies and simple-to-use templates, you will define your revenue forecast and financial milestones that feel aligned and achievable.
(group call & template provided)
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Your sales and marketing strategy build upon your business and brand strategy, guiding you in raising brand awareness, engaging potential clients and encouraging them to embrace your services. It's a blend of Julie’s own experiences over five years, creating a new chapter in life and career, tailored to guide you in your unique journey.
(group call & template provided)
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Putting it all together! Build out a 90-day action plan outlining the immediate actions you will take, how you will overcome your limiting beliefs, and put a business structure in place that you won’t feel like you need to take a break from.
(group call & template provided)
4 month programme outline
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“People no longer want to show up to work and get paid - they crave purpose. They want to lead themselves from a place of meaning rather than from a place of hustle.”
Full suite of strategic templates and tools
Collapse 20 years of business activation experience into 4 months
Mentorship, Clarity & Accountability
Deeper self-knowledge & guidance using Unconventional Tools
The Investment.
Total value of The Chapter Two Programme
Over $30,000 worth of strategic advice & business mentorship
Julie deeply believes that the world needs more aligned purpose-driven business builders and desires to create a community of women who feel like they have the agency to make an investment in themselves which is accessible and will have a tenfold ROI.
What would a programme like this actually cost?
I know what it is like to feel like you’ve spent your life climbing a ladder & you now feel like you climbed the wrong one.
It can feel daunting to pivot to another path on your own - this is why I developed Chapter Two.
Frequently Asked Questions
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As this will be a global audience, once participants are enrolled three timezone options will be provided and voted on.
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Each session will be for 90 minutes. The structure of the sessions will be a mix of teaching, ‘hot seat coaching’, and workshop-style sessions where we work through exercises together.
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Unfortunately no, you will no longer be able to access the content.
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Yes, all sessions are recorded and uploaded to the portal within 24 hours.
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Outside of our group calls there will be a Chapter Two slack channel where weekly questions, actions, and accountability threads will be in place.
Julie will record mini videos and leave voicenotes in-between weeks to ensure you keep motivated, and on track and answer any questions you may have.
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Yes, you will have access to the portal for 12 months after the prgramme finishes.
